HOW THE POWER OF PRICING CAN INFLUENCE CONSUMER PURCHASES When it comes to setting prices, numbers arent just numbers - they're signals. How you price your products or services can subtly influence how customers feel about what you're offering. That's where pricing psychology comes in, using behavioural science to guide smarter pricing strategies. COMMON TAX MISTAKES NZ BUSINESSES MAKE - AND HOW TO AVOID THEM New Zealand's tax system is often described as one of the simplest

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